Product Marketing & Campaign Services Lead

Job Title: Product Marketing & Campaign Services Lead

Location: Kuala Lumpur
Department: Marketing
Job Type: Full-Time

About the Role

We are seeking a versatile and results-driven Product Marketing & Campaign Services Lead to join our dynamic team. This hybrid role combines strategic product marketing, hands-on offer management for campaign services, and performance marketing across digital and social platforms. You will play a pivotal role in shaping product narratives, managing advertiser and publisher campaigns, and driving customer acquisition and engagement through performance marketing initiatives.

Key Responsibilities

Product Marketing (30%)

• Develop Product Positioning & Messaging: Craft compelling value propositions and messaging that resonate with target audiences and differentiate our products in the market.
  
  
• Go-to-Market Strategy: Lead the planning and execution of go-to-market strategies for new products and features, ensuring alignment with business objectives.
  
  
• Market & Customer Research: Conduct thorough market analysis and customer research to inform product development and marketing strategies.
  
  
• Sales Enablement: Create sales tools and collateral, including presentations, one-pagers, and FAQs, to support the sales team in effectively communicating product value.
  
  
• Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to ensure cohesive messaging and positioning across all touchpoints.
  
  

Campaign Services – Offer Management (40%)

• Campaign Planning & Execution: Manage end-to-end campaign processes for advertisers and publishers, including planning, execution, monitoring, and optimization.
  
  

• Offer Management: Collaborate closely with advertisers and publishers’ team, ensuring campaign offers are aligned with Involve business goals.

  
  
• Performance Analysis: Monitor campaign performance metrics, provide insights, and recommend improvements to enhance effectiveness.
  
  
• Coordination with Internal Teams: Collaborate with creative, content, and technical teams to ensure timely delivery of campaign assets and adherence to best practices.
  
  

Performance Marketing & Social Media (30%)

• Digital Advertising: Plan, execute, and optimize paid campaigns across platforms such as Google Ads, LinkedIn, TikTok, Meta (Facebook/Instagram), and others to drive qualified leads and conversions.
  
  
• Social Media Strategy: Develop and implement social media strategies to increase brand awareness, engagement, and lead generation.
  
  
• Analytics & Reporting: Utilize tools like Google Analytics, Meta Pixel, and CRM systems to track campaign performance, analyze data, and report on key metrics.
  
  
• Conversion Rate Optimization (CRO): Collaborate with design and product teams to optimize landing pages and user journeys for improved conversion rates.
  
  
• Marketing Automation: Manage marketing automation workflows and lead nurturing campaigns to support the sales funnel.
  
  

Requirements

• Experience: 4–7 years in B2B marketing roles, with demonstrated experience in product marketing, campaign management, and performance marketing.
  
  
• Technical Skills: Proficiency in digital advertising platforms (Google Ads, LinkedIn Ads, Meta), analytics tools (Google Analytics, GA4), and CRM/automation platforms (e.g., HubSpot, Salesforce, Marketo).
  
  
• Strategic Thinking: Strong understanding of customer lifecycle, funnel optimization, and lead scoring methodologies.
  
  
• Business Acumen: Ability to understand and navigate complex business scenarios, make informed decisions, and align marketing initiatives with overarching business objectives.
  
  
• Communication: Excellent written and verbal communication skills, with the ability to craft compelling narratives and collaborate across teams.
  
  
• Project Management: Ability to manage multiple projects simultaneously, with strong organizational and time-management skills.
  
  
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
  
  

Nice to Have

• Industry Experience: Background in SaaS or technology products and affiliate marketing.
  
  
• Technical Knowledge: Familiarity with HTML/CSS for basic landing page edits.
  
  
• Testing & Optimization: Experience with A/B testing tools like Optimizely or Google Optimize.
  
  

Why Join Us

• Impact: Play a pivotal role in shaping and executing marketing strategies that drive business growth.
  
  
• Collaboration: Work closely with cross-functional teams, including product, sales, and leadership.
  
  
• Growth: Opportunity to develop and expand your skills in a dynamic and supportive environment.
  
  
• Innovation: Be part of a company that values creativity, innovation, and continuous improvement.