Job Title: Product Marketing & Performance Lead
Location: Kuala Lumpur
Department: Marketing
Job Type: Full-Time
About the Role
We’re looking for a dynamic and results-driven Product Marketing & Performance Lead to join our growing team. This hybrid role bridges strategic product positioning with tactical lead generation, ensuring our product messaging resonates in-market and directly drives pipeline growth. You’ll craft compelling value propositions, launch go-to-market initiatives, and run data-backed digital campaigns that fuel customer acquisition.
Key Responsibilities
Product Marketing (40%)
- Develop and own product positioning, messaging, and competitive differentiation and understand 4Ps.
- Lead go-to-market strategies for new product/features and coordinate cross-functional launches.
- Conduct market and customer research to refine personas and identify growth opportunities.
- Build sales enablement content (decks, one-pagers, battlecards, FAQs).
- Collaborate with product and sales teams to align messaging across touchpoints.
📈 Performance Marketing (60%)
- Plan, execute, and optimize paid campaigns (Google Ads, LinkedIn, Meta, etc.) to drive qualified leads.
- Own landing page strategy and CRO in collaboration with design and product teams.
- Set up and manage tracking (UTMs, GA4, Meta Pixel, etc.) to measure ROI and attribution.
- Manage marketing automation workflows and lead nurturing campaigns.
- Report on campaign performance and growth KPIs with actionable insights.
Requirements
- 4–7 years experience in B2B marketing with at least 2 years in product marketing and/or performance marketing roles.
- Strong understanding of customer lifecycle, funnel optimization, and lead scoring.
- Experience managing digital ad budgets and demand gen campaigns.
- Skilled in Google Ads, LinkedIn Ads, Meta, and analytics tools.
- Excellent writing and storytelling skills with an eye for customer insight.
- Familiarity with CRM and automation platforms (e.g., HubSpot, Salesforce, Marketo).
- Growth mindset with strong ownership and the ability to operate autonomously.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
Nice to Have
- SaaS or tech product experience
- A/B testing experience using tools like Optimizely or Google Optimize
- Basic HTML/CSS knowledge for landing page tweaks
Why join us
- Make a direct impact in a fast-growing company
- Work closely with founders, product, and GTM teams
- Flexibility and ownership over your growth strategy
- Opportunity to shape how we bring innovative products to market