Responsibilities
- Create, plan and strategize campaign calendar, and feed collected data from campaigns to internal departments for business and product optimisation purposes
- Build and train a team of campaign specialists to drive key campaign objectives
- Develop and execute campaigns using mechanics relevant to our user segment
- Market and communicate campaigns to relevant user segment
- Ensure campaign performances are accurately tracked and benchmarked against desired objectives and communicated across to the relevant stakeholders in a timely manner
- Setup relevant tracking capabilities across campaigns to track a user’s journey and which areas can be improved upon
Requirements
- strong project management skills
- Meticulous and has exceptional time management skills
- Comfortable with data - doing analysis, building performance models and able to tie user actions to data points
- Strong written and spoken communication skills
- Experienced and shown successful track record in digital marketing, campaign management, or equivalent fields
- At least 5 years experience in a similar role